Books

Search Books...

Marketing Books

Consumer behavior ,twelfth edition

Author: Leon Schiffman, Joe Wisenblit

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research

Introduction to Business 2

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM204

Topics: Strategic Management, Production Management, Marketing, Business Budget

Global Business Today ,11th edition

Author: Charles Hill, Tomas Hult

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM410

Topics: Ethics, corporate Social Responsibility, Sustainability, Global Trade, Investment Environment, International Trade Theory, Government Policy, International Trade, Foreign Direct Investment, Regional Economic Integration, Global Monetary System, Foreign Exchange Market, International Monetary System, International Business, Developed Markets, Emerging Markets, International Business Functions, Exporting, Importing, Countertrade, Global Production, Supply Chain Management, Global Marketing, Business Analytics, Global Human Resource Management

International Business ,7th edition

Author: Simon Collinson, Alan Rugman, Rajneesh Narula

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM410

Topics: International Business, Multinational Enterprises, Innovation, Competitiveness, International Politics, International Culture, International Trade, International Financial Markets, International Institutions, Multinational Strategy, INTERNATIONAL BUSINESS STRATEGIES, Organizing Strategy, Corporate Strategy, National Competitiveness, Production Strategy, Marketing Strategy, Human Resource Management Strategy, Political Risk, Negotiation Strategy, International Financial Management

Project Management 1

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM413

Topics: Project Management, Project Life-Cycle, Marketing Research, project cycle, Project Planning, project Development, Technical Feasibility, Economic Analysis, Financial Feasibility Assessment, Cost Benefit Analysis, project finance, sources of capital, Project Appraisal, project Performance

Industrial Economics

Author: Nicolas Boccard

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC315

Topics: Merger, risk, uncertainty, Investment, Industrial Marketing, Government, Industry

Entrepreneurial studies for university students summary

Author: Jacinta ifeoma Obidile

School: Nnamdi Azikiwe University

Department: General studies

Course Code: ENT301

Topics: Entrepreneurship, Entrepreneur, theories of Entrepreneurship, business, business ideas, management, financial management, records management, finance, business threat, Marketing

Nursing Leadership and Management

Author: Rebecca Jones

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: Nursing Leadership, nursing Management, Leadership, Followership, Management Theory, Regulating Nursing, Economic Influences, Organizational Communication, Informatics, Critical Thinking, Decision Making, Problem Solving, Nurses Leading, Building Teams, Power, Politics, Policy, Planning, Marketing, Managing Quality, Patient Safety, Budgeting, Staffing, Scheduling, Maximizing Employee Performance, Cultural Diversity, Constructive Conflict Management, Career Development, delegation

Principles of Risk Management and Insurance ,13th edition

Author: McNamara Michael, George Rejda

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC313

Topics: risk, insurance, Enterprise Risk Management, Insurance Market Dynamics, Loss Forecasting, private insurance industry, Group Insurance Marketing, Insurance Company Operations, production, Claims Settlement, Reinsurance, Investments, Life Insurance Companies, insurance contract, life insurance, life insurance contractual provisions, buying life insurance, annunities, individual retirement account, employee benefit, group life, health insurance, retirement plans, liability risk, auto insurance, homeowners insurance, commercial property insurance, liability risks, commercial liability insurance, crime insurance, surety bonds

Structure of the Nigerian Economy

Author: Abiodun Raheem

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO303

Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology