Marketing Books
Consumer behavior ,twelfth edition
Author: Leon Schiffman, Joe Wisenblit
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research
Author: Karen Collins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM204
Topics: Strategic Management, Production Management, Marketing, Business Budget
Global Business Today ,11th edition
Author: Charles Hill, Tomas Hult
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM410
Topics: Ethics, corporate Social Responsibility, Sustainability, Global Trade, Investment Environment, International Trade Theory, Government Policy, International Trade, Foreign Direct Investment, Regional Economic Integration, Global Monetary System, Foreign Exchange Market, International Monetary System, International Business, Developed Markets, Emerging Markets, International Business Functions, Exporting, Importing, Countertrade, Global Production, Supply Chain Management, Global Marketing, Business Analytics, Global Human Resource Management
International Business ,7th edition
Author: Simon Collinson, Alan Rugman, Rajneesh Narula
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM410
Topics: International Business, Multinational Enterprises, Innovation, Competitiveness, International Politics, International Culture, International Trade, International Financial Markets, International Institutions, Multinational Strategy, INTERNATIONAL BUSINESS STRATEGIES, Organizing Strategy, Corporate Strategy, National Competitiveness, Production Strategy, Marketing Strategy, Human Resource Management Strategy, Political Risk, Negotiation Strategy, International Financial Management
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM413
Topics: Project Management, Project Life-Cycle, Marketing Research, project cycle, Project Planning, project Development, Technical Feasibility, Economic Analysis, Financial Feasibility Assessment, Cost Benefit Analysis, project finance, sources of capital, Project Appraisal, project Performance
Author: Nicolas Boccard
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC315
Topics: Merger, risk, uncertainty, Investment, Industrial Marketing, Government, Industry
Entrepreneurial studies for university students summary
Author: Jacinta ifeoma Obidile
School: Nnamdi Azikiwe University
Department: General studies
Course Code: ENT301
Topics: Entrepreneurship, Entrepreneur, theories of Entrepreneurship, business, business ideas, management, financial management, records management, finance, business threat, Marketing
Nursing Leadership and Management
Author: Rebecca Jones
School: University of Ibadan
Department: Medical, Pharmaceutical and Health science
Course Code: NSG411
Topics: Nursing Leadership, nursing Management, Leadership, Followership, Management Theory, Regulating Nursing, Economic Influences, Organizational Communication, Informatics, Critical Thinking, Decision Making, Problem Solving, Nurses Leading, Building Teams, Power, Politics, Policy, Planning, Marketing, Managing Quality, Patient Safety, Budgeting, Staffing, Scheduling, Maximizing Employee Performance, Cultural Diversity, Constructive Conflict Management, Career Development, delegation
Principles of Risk Management and Insurance ,13th edition
Author: McNamara Michael, George Rejda
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC313
Topics: risk, insurance, Enterprise Risk Management, Insurance Market Dynamics, Loss Forecasting, private insurance industry, Group Insurance Marketing, Insurance Company Operations, production, Claims Settlement, Reinsurance, Investments, Life Insurance Companies, insurance contract, life insurance, life insurance contractual provisions, buying life insurance, annunities, individual retirement account, employee benefit, group life, health insurance, retirement plans, liability risk, auto insurance, homeowners insurance, commercial property insurance, liability risks, commercial liability insurance, crime insurance, surety bonds
Structure of the Nigerian Economy
Author: Abiodun Raheem
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO303
Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment
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