Marketing Books
Micro credit policies and institution
Author: Oluwagbohunmi Ogunbona
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN310
Topics: Micro Financing, Sources of Funds, Micro Finance, Cooperative Society, Government Policies, Micro Finance Institutions, Marketing, Management Cash, Entrepreneur, Entrepreneurship, Small Scale Business
Author: Koce Henry Diko
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS205
Topics: Sole Trader, Business Management, Business adminstration, Partnership, Joint Stock Company, Business Environment, Law of Contract, Accounting in Business, Marketing, Entrepreneurship, Insurance
Author: MA Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: International Business, international trade, World business environment, Globalization, Foreign Direct Investment, Political Economy of international trade, international markets, International marketing, Distribution strategies, export, import, Multinational corporations, International Monetary Fund system, International liquidity, International finance, lending institutions
Author: Esther Evbayiro-Osagie, Kayode Kadiri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN409
Topics: Project Evaluation, Project Cycle, Production Planning, Project Identification, Project Planning, Project Analysis, Manpower Planning, Manpower Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, project analysis, Project Income, Project Evaluation, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Cash flow Dimensions, economic analysis, Risk, Cost Analysis, Cost Benefit Analysis, Social Profitability, uncertainty
Introduction to Business ,Student Edition
Author: Betty Brown, John Clow
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN715, BUS205
Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance
Understanding Business ,12th edition
Author: William Nickels, James McHugh, Susan McHugh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN852
Topics: Business Trends, Global Market, risk, profit, Business Ownership, Entrepreneurship, Starting a Small Business, Business Management, Management, Leadership, Structuring Organizations, Production, Operations Management, Motivating Employees, Human Resource Management, Employee– Management Issues, Marketing, Distributing Products, Effective Promotions, Managing Financial Resources, Accounting, Financial Information, Financial Management, Securities Markets, Money, Financial Institutions, Federal Reserve
International Business Management
Author: HD Koce, CAROLINE ATURU-AGHEDO
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS835
Topics: International Business Management, International Trade, International Business Environment, International Organisation, International Business Research, International Marketing, Human Resources Management, International Accounting, International Taxation, International Services, Product Policy Decision
Author: Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO329
Topics: Project Evaluation, Project Cycle, project, Project Evaluations, Capacity, Production Planning, Manpower Planning, Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Economic Analysis, Evaluation Methods, risk analysis, cost analysis, uncertainty, Social Profitability, Cost Benefit Analysis
Author: RA Nwandu, Julius Paul Eyanuku, Akanni Kassim, AA Lawal Kamaldeen, Ishola Timothy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD206
Topics: Agricultural Economics, Agricultural Cooperation, Production, Supply, Producer Decisions, Farm Management, Decision Making, Production Function, Input Analysis, Output Analysis, Cost Analysis, Marginal Analysis, Time Element Analysis, Risk Analysis, insurance, Export trade, Agriculture Marketing, Economic Progress, Planning, Projections, Agro-Based Industries, Macro-economic Considerations, Population, Inflation, Food Prices, Land Tenure System, Land Use Decree, Agricultural Co-Operation, Agricultural Extension, Food Production Strategies
Entrepreneurship Successfully Launching New Ventures ,5th edition
Author: Bruce Barringer, Duane Ireland
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, recognizing opportunites, generating ideas, feasibility analysis, developing effective business model, industry analysis, competitor analysis, business plan, funding, marketing issues, intellectual property, firm growth, franchising
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