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Principles of Economics

Author: Nicholas Gregory Mankiw

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy

The economics of the health ,8th Edition

Author: Sherman Folland, Allen Good man, Miron Stano

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO725

Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

The Business Environment ,8th edition

Author: Ian Worthington, Chris Britton, Ed Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Economics Principles and Policy, 11th Edition

Author: William Baumol, Alan Blinder

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: economics, economy, economic problem, scarcity, choice, supply, demand, consumer choice, production, cost, price, profit, markets, price system, monopoly, antitrust, taxation, resource allocation, income, labor, entrepreneurship, poverty, inequality, discrimination, macroeconomy, aggregate supply, aggregate demand, macroeconomics, macroeconomic policy, economic growth, aggregate demand, fiscal policy, monetary policy, banking system, budget deficit, international trade, comparative advantage, international monetary system, exchange rates

Microeconomics, 7th edition

Author: Glenn Hubbard, Anthony Patrick O'Brien

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes

Public Finance, 10th edition

Author: David Hyman

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO313

Topics: Public Finance, markets, governments, externalities, government policy, public goods, public choice, cost-benefit analysis, government investments, government subsidies, social security, social insurance, financing government expenditures, government finance, taxation, prices, efficiency, distribution of income, budget balance, government debt, taxation, income taxation, corporate income, consumption tax, sales tax, wealth tax, property tax

International Trade and International Finance

Author: Malabika Roy, Saikat Sinha Roy

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives

Principles of Marketing

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing

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