Markets Books
Author: Nicholas Gregory Mankiw
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy
The economics of the health ,8th Edition
Author: Sherman Folland, Allen Good man, Miron Stano
School: National Open University of Nigeria
Department: Medical, Pharmaceutical and Health science
Course Code: ECO725
Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
The Business Environment ,8th edition
Author: Ian Worthington, Chris Britton, Ed Thompson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA817
Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Economics Principles and Policy, 11th Edition
Author: William Baumol, Alan Blinder
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: economics, economy, economic problem, scarcity, choice, supply, demand, consumer choice, production, cost, price, profit, markets, price system, monopoly, antitrust, taxation, resource allocation, income, labor, entrepreneurship, poverty, inequality, discrimination, macroeconomy, aggregate supply, aggregate demand, macroeconomics, macroeconomic policy, economic growth, aggregate demand, fiscal policy, monetary policy, banking system, budget deficit, international trade, comparative advantage, international monetary system, exchange rates
Author: Glenn Hubbard, Anthony Patrick O'Brien
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes
Author: David Hyman
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO313
Topics: Public Finance, markets, governments, externalities, government policy, public goods, public choice, cost-benefit analysis, government investments, government subsidies, social security, social insurance, financing government expenditures, government finance, taxation, prices, efficiency, distribution of income, budget balance, government debt, taxation, income taxation, corporate income, consumption tax, sales tax, wealth tax, property tax
International Trade and International Finance
Author: Malabika Roy, Saikat Sinha Roy
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO316
Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology