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Media Books

Introduction to Mass Communication ,10th edition

Author: Stanley Baran

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111, MAC211, MAC311, MAC312, MAC316

Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects

Advanced Theories In Mass Communication

Author: Babatunde Folarin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS811, JLS815

Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories

Acute otitis media

Author: Otorhinolaryngology

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: OTORHINOLARYNGOLOGY

Topics: Otitis media, TYMPANIC MEMBRANE, Otoscopic findings, Branhamella catarralis, Acute otitis media

Media Law and Ethics

Author: Innocent Okoye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS812

Topics: Media Law, media Ethics, Press Freedom, Universal Press Laws, defamation, sedition, copyright, Contempt of Court, parliament, Official Secrets Act, national security, Canons of Journalism, Nigerian Journalism, Journalism

Writing for Mass Media 1

Author: IA Njoku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC117

Topics: Mass media, Broadcast Style, media writing, print style, advertising style, public relations style, Information Sources, headlines, Avoiding Banality, Readability Formulas, semantics

Reporting for the Media ,8th edition

Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility

Media Research ,10th edition

Author: Roger Wimmer, Joseph Dominick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC413

Topics: Media Research, research ethics, sampling, qualitative research, qualitative research methods, content analysis, survey research, longitudinal research, experimental research, hypothesis testing, statistical procedures, newspaper research, magazine research, electronic media research, advertising research, public relation research

International Communication and World Global Systems

Author: Adelakun Lateef Adekunle

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC311

Topics: International Communication, international media, media system, International Media Network, International Media coverage, International Media reach, international News, International Media Messages, International Media Audience, News Agency, International News

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Adductor Canal and Medial side of the thigh

Author: anatomy

School: University of Nigeria, Nsukka

Department: Medical, Pharmaceutical and Health science

Course Code: ANAT

Topics: Anteromedially- sartorius, Anterolaterally- vastus medialis, Posteriorly- adductor longus and adductor magnus, subsatorial canal cos sartorius, Femoral artery and vein, Saphenous nerve, Nerve to vastus medialis, pectineus, adductor longus, adductor brevis, adducto

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