Newspaper Books
Mass Communication Living in a Media World ,7th edition
Author: Ralph Hanson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication
The Dynamics of Mass Communication Media in the Digital Age ,8th edition
Author: Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312, MAC316
Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village
Issues in Mass Media in Nigeria
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC314
Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism
Author: Roger Wimmer, Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Media Research, research ethics, sampling, qualitative research, qualitative research methods, content analysis, survey research, longitudinal research, experimental research, hypothesis testing, statistical procedures, newspaper research, magazine research, electronic media research, advertising research, public relation research
Advertising Campaign Planning & Execution
Author: Jonathan Aliede
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising
Mass media in a changing world history, industry, controversy ,2nd edition
Author: George Rodman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics
Media Impact, An Introduction To Mass Media ,12th edition
Author: Shirley Biagi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change
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