Books

Search Books...

Persuasion Books

Public Speaking Concepts and Skills for a Diverse Society ,8th edition

Author: Clella Jaffe

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA103

Topics: Public Speaking, Effective Listening, Audience Analysis.Presentation Aids, speech delivery, informative speaking, Persuasive Speaking, persuasion

Social Psychology

Author: Shyngle Balogun, Abiodun Lawal

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY206

Topics: Social Psychology, Group Behaviour, groups, social facilitation, social loafing, Attraction, Interpersonal Relationships, social self, Social Influence, Attitudes, Persuasion, Behaviour, Causal Attribution, Social Judgement, Prejudice, Stereotypes, Discrimination, Aggression, Altruism

Attitudes

Author: Peter Olapegba

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY586

Topics: Attitudes, Attitude change, behaviour, persuasion

The Art of Public Speaking ,13th edition

Author: Stephen Lucas, Paul Stob

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC134

Topics: Public Speaking, listening, speaking, Analyzing Audience, audience analysis, Gathering Materials, speech, Persuasion

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Introduction to Conflict Resolution

Author: Godwin Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR114, PCR714

Topics: conflict resolution, Community Peacebuilding Practices, Conflict handling Styles, Conflict Resolution Process, Conflict Escalation, conflict analysis, anger management, mind control, conflict mapping, Attitude Change, Persuasion, mental preparedness, emotional preparedness, building trust, Facilitative Mediation Process, mediators job

Handbook of Social Psychology, 2 Volume Set, 5th Edition

Author: Susan Fiske, Daniel Gilbert, Gardner Lindzey

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY586

Topics: Social Psychology, Social Psychological Methods, Social Cognitive Neuroscience, social being, Social Psychophysiology, Embodiment, automacity, unconscious, motivation, emotion, attitudes, persuasion, perception, Nonverbal Behavior, Judgment, Decision Making, self, identity, gender, health, Experimental Existential Psychology, morality, aggression, Affiliation, Acceptance, Belonging, close relationships, Interpersonal Stratification, status, subordination, social conflict, Intergroup Relations, Intergroup bias, Social Justice, influence, leadership, group behavior, performance, Organizational Preferences, language

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology