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Planning Books

Principles & Practice of Public Relations

Author: JLS732

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Public Opinion, Propaganda, public relations, Public Relations Planning, Public Relations Plan, Crisis Communication Management, Crisis Communication, press release, Models of Public Relations, Melvin Sharpe’s Model, Public Relations Publics

Cutlip and Center's Effective Public Relations ,11th edition

Author: Glen Broom, Bey-Ling Sha

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC134

Topics: Contemporary Public Relations, Public Relations, Communication Theories, Internal Relations, Employee Communication, External Media, Media Relations, Public Relations Problems, planning, programming, Military Public Affairs, Nonprofit Organizations, Nongovernmental Organizations, health care, education

Research Methods, Design, and Analysis ,12th edition

Author: Larry Christensen, Burke Johnson, Lisa Turner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS431

Topics: Research Methods, scientific research, Research Approaches, Data Collection Methods, planning Research Study, Hypothesis Formulation, research ideas, scientific research ethics, Measurement Techniques, Sampling Methods, Research Validity, experimental methods, Experimental Research, research design, Quasi-Experimental Design, single-case design, Survey Research, Qualitative Research, Mixed Methods Research, Analyzing data, Interpreting Data, Summarizing Research Data-Descriptive Statistics, Inferential Statistics, research report, Preparing Research Report, Publishing Research Report

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Environmental Public Relations

Author: JE Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: Environmental Public Relations, Public Relations, Public Relations Agency, Public Relations Practitioner, Planning Environmental Public Relations Programmes, Environmental Public Relations Programmes

Newspaper Production

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312

Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Production and Operations Management

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA801

Topics: Production, Operations Management, Operations Strategy, Production Systems, Job Design, Management of Technology, Site Selection, Supply-Chain Management, Inventory Management, Aggregate Planning, Linear Programming

Human Resources Management

Author: PE Oribabor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA806

Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit

Introduction to General Management

Author: Fred Ebunu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA814

Topics: Management Objectives, Management Skill, Management, management, Functional Authority, Staff Limitations, Delegation of Authority, Centralization of Authority, Business Structure, Span of Control, Organization Chart, staffing, Co-coordinating, Controlling, direcitng, leading, Forecasting, Planning

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