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Planning Books

Corporate Management Strategy

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA820

Topics: Corporate Management Strategy, Organisational Mission, Organisational Goals, Organisational Objectives, Organisational Policies, Strategic Planning, Corporate Strategic Posture, Organisational Structure

Personnel Staff Evaluation

Author: Olusegun Adeleke Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA821

Topics: Personnel Staff Evaluation, Manpower Planning System, Manpower Plan Implementation, Manpower Plan Administration, Manpower Recruitment Process, Manpower Selection Process, Employee Training, Employee Development, Employee Appraisal, Employee movement, Administrative Leadership Development, Wages Administration, Salary Administration, Managing Employee Grievances

Quantitative Techniques for Banking and Finance

Author: EU Abianga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF839

Topics: Investment Appraisals, Linear Programming, Inventory Control, Time Series Analysis, Correlation, Regression Analysis, Project Planning

Introduction to Development Economics

Author: Maghori

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS207

Topics: Development Economics, Poverty, Income Inequality, Development, Population Growth, Human Capital, Urbanization, Rural-Urban Migration, Agricultural Transformation, Rural Development, Public Enterprises, Private Enterprises, Globalization, International Trade, Foreign Investment, Foreign Aid, Development Goals, Development Strategies, Development Planning

Project Analysis and Implementation

Author: Kadiri Kayode, Eyanuku Julius

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS756, PAD756

Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

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