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Policy Books

Contemporary Strategic Studies

Author: Terhemba Nom Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis

International Relations in East and Central Africa

Author: Marian Yila

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR352

Topics: East Africa, Central Africa, Foreign Policy Making, Kenya’s External Relations, Tanzania’s External Relations, Uganda’s External Relations, Rwanda’s External Relations, Burundi’s External Relations, Ethnic Violence

Regionalism and Global Economic Integration Europe, Asia and the Americas

Author: William Coleman, Geoffery Underhill

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR372

Topics: Regionalism, Global Economic Integration, Domestic politics, regional economic co-operation, global markets, international political economy of regionalism, Asia-Pacific regionalism, globalization, Subversive liberalism, Market integration, social democratic predicament, global economic integration, corporate identity, European Union technology policy, Regional discipline, global discipline, Export credit insurance

Advance Newspaper Magazine Production

Author: Venatus Nosike Agbanu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC421

Topics: Newspaper Production, Magazine Production, Newspapers, Mission Statement, Editorial Policy, House Style, Editorials, Newsroom Personnel, Gate-Keeping, Page Make-Up, printing process

Money and Banking

Author: Haruna Alhassan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF833

Topics: Money, Banking, Evolution of Money, barter system, Demand for Money, Supply of Money, inflation, Monetary Policy, central bank, Commercial Bank, Credit Creation.Merchant bank, Development Bank, Nigerian Deposit Insurance Corporation

International Business Environments and Operations ,16th edition

Author: John Daniels, Lee Radebaugh, Daniel Sullivan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Social Welfare Administration in Nigeria

Author: Fatai Adesina Badru

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD402

Topics: Social Welfare Administration, Social Work, Social Policy, Health Sector, Nigerian Social Insurance Trust Fund, Criminology

Comparative Public Administration

Author: PB Rathod

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Comparative Public Administration, Comparative Public Administration evolution, Comparative Public Administration models, Political Bodies, Policy Making Bodies, Administrative Structure, Civil Service, Personnel Administration

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