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Cost Accounting ,15th edition

Author: Charles Horngren, Srikant Datar, Madhav Rajan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ACC313

Topics: Management Accounting, Manager, Cost Volume Profit Analysis, Job Costing, Activity-Based Costing, Activity-Based Management, Master Budget, Responsibility Accounting, Flexible Budgets, Direct-Cost Variances, Management Control, Inventory Costing, Capacity Analysis, Decision Making, Relevant Information, Strategy, Balanced Scorecard, Strategic Profitability Analysis, Pricing Decisions, Cost Management, Cost Allocation, Customer-Profitability Analysis, Sales-Variance Analysis, Cost Allocation, Process Costing, Spoilage, Rework, Scrap, Balanced Scorecard, Inventory Management, Simplified Costing Methods, Capital Budgeting, Cost Analysis, Management Control Systems, Transfer Pricing, Multinational Considerations, Performance Measurement, Compensation, Multinational Considerations

Essentials of investments ,10th edition

Author: Zvi Bodie, Alex Kane, Alan Marcus

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN403

Topics: Investments, Elements of Investments, Asset Classes, Financial Instruments, Securities Markets, Mutual Funds, Portfolio Theory, Risk, Return, Efficient Diversification, Capital Asset Pricing, Arbitrage Pricing Theory, Efficient Market Hypothesis, Behavioral Finance, Technical Analysis, Debt Securities, Bond Prices, Bond Yields, Bond Portfolios, Security Analysis, Macroeconomic Analysis, Industry Analysis, Equity Valuation, Financial Statement Analysis, Derivative Markets, Options Markets, Option Valuation, Futures Market, Risk Management, Active Investment Management, Portfolio Performance Evaluation, International Investing, Hedge Funds, Taxes, Inflation, Investment Strategy, Investors, Investment Process

Marketing Management ,15th edition

Author: Kevin Lane Keller, Philip Kotler

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value

Marketing for cooperatives

Author: OJ Oyeniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD411

Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing

Industrial Economics

Author: Ijaiya Mukaila Adebisi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO722

Topics: Industrial Economics, Industrial structure, firm, Diversification, innovation, Investment economics, risk, uncertainty, cost of capital, Sources of finance, Industrial pricing, marketing, pricing, marketing public goods, Government intervention, public policy, industrial location, Investment demand

Small Scale Business Management

Author: KAA Lawal, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT303

Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Investment Management Analysis 2

Author: JN Obi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT332

Topics: Investment Management Analysis, Investment Background, Financial Markets, financial Instruments, Investors, Investment Process, Risk, Returns on Assets, Fixed Income Securities, Capital Asset Pricing, Arbitrage Pricing Theory, Portfolio Theory, Financial Statements Analysis, Financial Reporting, financial Interpretation, Financial Statements, Portfolio Management, Managing Fixed-Income Investments, Fixed-Income Investments, Managing Working Capital, Working Capital, Managing Investment Portfolio, Investment Portfolio

Retail Management

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT104

Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

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