Process Books
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
Handbook on Decision Support Systems 2 Variations
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: Lawal Bello
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT824
Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Author: Nwamaka Ibeme
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA810, PAD810
Topics: Public Policy Analysis, Public Policies, Policy Making, policy process, Critical Path Method, Programme Evaluation and Review technique, Delphi Method
E-Governance in the Public Sector
Author: Maryam Quadri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA843.PAD843
Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks
Performance Measurement and Management
Author: Fab Onah
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855, PAD855
Topics: Performance Measurement, Performance Management, Performance Measurement Methods, Performance Appraisal, Performance Management Process, Performance Management Cycle, Performance Management Approaches, Performance
Author: Osabiya Babatunde
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD305
Topics: Elements of Government, Government, political systems, organs of government, party system, electoral process
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