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Program Development Life Cycle Books

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Armstrong's Handbook of Performance Management ,6th edition

Author: Michael Armstrong

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Performance Management, Performance Management systems, performance, development agreements, balanced scorecard.performance reviews, analysing performancce, managing underperformance, feedback, coaching, managing organizational performance, organizational performance, managing team performance, team performance, performance management, employee management, performance reward, international performance management

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Reward Management ,Revised 5th edition

Author: Michael Armstrong, Helen Murlis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions

Ecology of Public Administration

Author: Ibeme Nwamaka

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD306, PAD803

Topics: Public Administration, politics, Public Policy Making Process, Public Policy, Political System Process, Forms of Government, Private Administration, Indirect Rule, Nigerian Public Administration, Development Administration, federalism, Intergovernmental Relations, British Administration, Public Sector Administration, Bureaucracy, Weber‟s Model of Bureaucracy, Separation of Powers

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Administration, Social and Management science

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Medical, Pharmaceutical and Health science

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Science and Technology