Promotion Books
Understanding Business ,12th edition
Author: William Nickels, James McHugh, Susan McHugh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN852
Topics: Business Trends, Global Market, risk, profit, Business Ownership, Entrepreneurship, Starting a Small Business, Business Management, Management, Leadership, Structuring Organizations, Production, Operations Management, Motivating Employees, Human Resource Management, Employee– Management Issues, Marketing, Distributing Products, Effective Promotions, Managing Financial Resources, Accounting, Financial Information, Financial Management, Securities Markets, Money, Financial Institutions, Federal Reserve
Effective Security Management ,Seventh Edition
Author: Charles Sennewald, Curtis Baillie
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS245, CSS744
Topics: security management, Organizational structure, security director’s role, security supervisor’s role, individual security employee, Ethics, conflicts of interest, Security personnel management, Hiring security personnel, Discipline, Promotions, Communication, Operational management, Planning, budgeting, Program management, Problem solving, risk, Crisis management, security survey, International security standards, Office administration, Written policies, Written procedures, effective security management, security management tool, security management, Community relations, Mismanagement, Jackass management traits
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
The Oxford Handbook of International Organizations
Author: Jacob Katz Cogan, Ian Hurd, Ian Johnstone
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR422
Topics: International Organizations, INTERNATIONAL LAW, WORLD POLITICS, FORMAL INTERGOVERNMENTAL ORGANIZATIONS, SUPRANATIONAL ORGANIZATIONS, PRIVATE TRANSNATIONAL GOVERNANCE, PEACE OPERATIONS, COUNTERTERRORISM, TRANSNATIONAL CRIME, NON-PROLIFERATION, DISARMAMENT, HUMAN RIGHTS, criminal justice, humanitarian action, refugees, internally displaced persons, trade, international finance, economic relations, economic integration, development, environment, health, labor, religion, democracy promotion, lawmaking, monitoring process, sanctions, use of force, dispute settlement, information gathering, information analysis, information dissemination, civil society, INTERNATIONAL ADJUDICATIVE BODIES, CONSTITUENT INSTRUMENTS, PRIVILEGES, IMMUNITIES, INTERNATIONAL ADMINISTRATIVE TRIBUNALS
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Organization and Administrative Theory
Author: Justice Igbokwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD326
Topics: Organization Theory, Administrative Theory, Organisation, Field Establishment, Public Enterprises, Public Corporations, Personnel Organisation, Max Weber‟s Theory of Bureaucracy, Personnel Recruitment, Public Relations, promotion, Public Employees Organisation, Administrative Procedure, Organisation and Method, Administrative Law, Delegated Legislation, Administrative Adjudication, Morale, Conduct, Discipline, Civil Service System
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
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