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Promotion Books

Understanding Business ,12th edition

Author: William Nickels, James McHugh, Susan McHugh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN852

Topics: Business Trends, Global Market, risk, profit, Business Ownership, Entrepreneurship, Starting a Small Business, Business Management, Management, Leadership, Structuring Organizations, Production, Operations Management, Motivating Employees, Human Resource Management, Employee– Management Issues, Marketing, Distributing Products, Effective Promotions, Managing Financial Resources, Accounting, Financial Information, Financial Management, Securities Markets, Money, Financial Institutions, Federal Reserve

Effective Security Management ,Seventh Edition

Author: Charles Sennewald, Curtis Baillie

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS245, CSS744

Topics: security management, Organizational structure, security director’s role, security supervisor’s role, individual security employee, Ethics, conflicts of interest, Security personnel management, Hiring security personnel, Discipline, Promotions, Communication, Operational management, Planning, budgeting, Program management, Problem solving, risk, Crisis management, security survey, International security standards, Office administration, Written policies, Written procedures, effective security management, security management tool, security management, Community relations, Mismanagement, Jackass management traits

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

International marketing and export management ,5th edition

Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities

The Oxford Handbook of International Organizations

Author: Jacob Katz Cogan, Ian Hurd, Ian Johnstone

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR422

Topics: International Organizations, INTERNATIONAL LAW, WORLD POLITICS, FORMAL INTERGOVERNMENTAL ORGANIZATIONS, SUPRANATIONAL ORGANIZATIONS, PRIVATE TRANSNATIONAL GOVERNANCE, PEACE OPERATIONS, COUNTERTERRORISM, TRANSNATIONAL CRIME, NON-PROLIFERATION, DISARMAMENT, HUMAN RIGHTS, criminal justice, humanitarian action, refugees, internally displaced persons, trade, international finance, economic relations, economic integration, development, environment, health, labor, religion, democracy promotion, lawmaking, monitoring process, sanctions, use of force, dispute settlement, information gathering, information analysis, information dissemination, civil society, INTERNATIONAL ADJUDICATIVE BODIES, CONSTITUENT INSTRUMENTS, PRIVILEGES, IMMUNITIES, INTERNATIONAL ADMINISTRATIVE TRIBUNALS

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Organization and Administrative Theory

Author: Justice Igbokwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD326

Topics: Organization Theory, Administrative Theory, Organisation, Field Establishment, Public Enterprises, Public Corporations, Personnel Organisation, Max Weber‟s Theory of Bureaucracy, Personnel Recruitment, Public Relations, promotion, Public Employees Organisation, Administrative Procedure, Organisation and Method, Administrative Law, Delegated Legislation, Administrative Adjudication, Morale, Conduct, Discipline, Civil Service System

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

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