Promotion Books
Public Personnel Administration
Author: Rose Onyekwelu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD771
Topics: Public Personnel Administration, Personnel Department, Procurement, Staff Development, Employee Compensation, Performance Appraisal, Employee Motivation, Promotion, Demoting, Transfer, Staff, Discipline, Control, Industrial Relations, Trade Disputes, Grievances, Grievance Settlement Procedure, Industrial Democracy
Author: GO Falade
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM144
Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills
Organization and Administrative Theories
Author: Justice Igbokwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL226
Topics: Organization Theories, Administrative Theories, Public Enterprises, public corporations, Bureaucracy, personnel recruitment, training, promotion, public relations, Public Employees Organisation, Administrative Law, Delegated Legislation, Administrative Adjudication, budget, morale, conduct, discipline, Civil Service System
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
Agricultural Extension Administration and Supervision
Author: Awolumate Samuel
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM711
Topics: Agricultural Extension Administration, Agricultural Extension Supervision, agricultural Extension Programmes Planning, Agricultural Administration, Agricultural Extension staff supervision, Organisational Structure, Agricultural Extension Organisation theories, Staff Performance Appraisals, staff promotion
Author: Mfon Brownson Ekpe
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG353
Topics: English Language, English Language promotion, functions of English Language in Nigeria, Sociolinguistic Consequences of English in Nigeria, Classification of English Language in Nigeria, Nigerian English Debate, English Nativisation, English Phonological Features, English Grammatical Features, English Lexico-Semantic Features, English Discourse Features, Standard Nigerian English, Non-Standard Nigerian English, Nigerian Pidgin English, Language planning
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