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Public Personnel Administration

Author: Rose Onyekwelu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD771

Topics: Public Personnel Administration, Personnel Department, Procurement, Staff Development, Employee Compensation, Performance Appraisal, Employee Motivation, Promotion, Demoting, Transfer, Staff, Discipline, Control, Industrial Relations, Trade Disputes, Grievances, Grievance Settlement Procedure, Industrial Democracy

Tourism Marketing

Author: GO Falade

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM144

Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills

Organization and Administrative Theories

Author: Justice Igbokwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL226

Topics: Organization Theories, Administrative Theories, Public Enterprises, public corporations, Bureaucracy, personnel recruitment, training, promotion, public relations, Public Employees Organisation, Administrative Law, Delegated Legislation, Administrative Adjudication, budget, morale, conduct, discipline, Civil Service System

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Agricultural Extension Administration and Supervision

Author: Awolumate Samuel

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM711

Topics: Agricultural Extension Administration, Agricultural Extension Supervision, agricultural Extension Programmes Planning, Agricultural Administration, Agricultural Extension staff supervision, Organisational Structure, Agricultural Extension Organisation theories, Staff Performance Appraisals, staff promotion

English Language in Nigeria

Author: Mfon Brownson Ekpe

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG353

Topics: English Language, English Language promotion, functions of English Language in Nigeria, Sociolinguistic Consequences of English in Nigeria, Classification of English Language in Nigeria, Nigerian English Debate, English Nativisation, English Phonological Features, English Grammatical Features, English Lexico-Semantic Features, English Discourse Features, Standard Nigerian English, Non-Standard Nigerian English, Nigerian Pidgin English, Language planning

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Science and Technology