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Recording Media Books

Business Statistics

Author: CAROLINE ATURU-AGHEDO, KADIRI KAYODE

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS722

Topics: Business Statistics, Data Collection, Decision Making Process, Summarizing Data, Graphical Presentation of Data, Measures of Central Tendency, Arithmetic Mean, Geometric Mean, Harmonic Mean, Median, Mode, Measures of Dispersion, Set theory, Permutation, Combination, Probability Rules, Events, Bayes' Theorem, Probability Distribution, Discrete Random Variable, Correlation Theory, Pearson‘s Correlation Coefficient, Spearman‘s Regression Analysis, Lease Square Regression Analysis, Multiple Regression Analysis, T-test, F-Test, Chi-square, ANOVA

Essential Concepts in Sociology ,2nd edition

Author: Anthony Giddens, Philip Sutton

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD401

Topics: Sociology, Environment, Urbanism, Unequal Life Chances, Interaction, Communication, Health, Illness, Body, Crime, Social Control, Political Sociology, Globalization, Modernity, Postmodernity, Rationalization, Society, Realism, Reflexivity, Social Constructionism, Alienation, Industrialization, Migration, risk, Sustainable Development, Bureaucracy, Capitalism, Consumerism, Division of Labour, Education, Organization, Religion, Structures of Society, Class, Gender, Intersectionality, Patriarchy, Poverty, Social Mobility, Status, Community, Family, Network, Sexuality, Socialization, Culture, Identity, Ideology, Mass Media, Authority, Citizenship, Civil Society, Conflict, Democracy, Nation State, Power, Social Movement

The Oxford Handbook of Criminology ,5th edition

Author: Mike Maguire, Rod Morgan, Robert Reiner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS461

Topics: Criminology, Sociological Criminology, Crime, Control, space, Radical Criminology, Functionalist Criminology, criminological psychology, Psychology and Criminology, cultural criminology, Criminology and Culture, Comparing criminal justice, Legal constructions of crime, Criminal statistics, construction of crime, Mediated mayhem, DIMENSIONS OF CRIME, Casino capital’s crimes, gender and crime, Victims, criminal process, restorative justice, Mentally disordered off enders, Developing socio-spatial criminology, Youth crime, developmental criminology, life-course criminology, FORMS OF CRIME, Violent crime, serious crimes for gain, White-collar crime, corporate crime, Terrorism, counter-terrorism, Drugs, alcohol, crime, State crime, REACTIONS TO CRIME, Crime prevention, community safety, Policing, police, Sentencing, Prison life, penal power, prison effects, Community penalties, probation, offender management, Offender treatment, Offender rehabilitation

Introduction to Radio and Television

Author: Akpede Kaior Samuel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC142

Topics: Radio, Television, Broadcasting, Radio Production, radio format, radio technology, Programme Format, News Production, Television Production, Radio Production Techniques, Television Production Techniques, Digital Broadcasting, media law, Studio Managers, Programme Scripts

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

News Writing & Reporting

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC225

Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom

Educational Broadcasting

Author: Adebola Aderibigbe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC246

Topics: Educational Broadcasting, Broadcasting, Educational Media, Educational Presentation, Children Education Broadcasting, Educational Broadcasters

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology