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Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Public Finance, 9th edition

Author: Harvey Rosen, Ted Gayer

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO313

Topics: Public Finance, welfare economics, market failure, public goods, public choice, externalities, political economy, direct democracy, representative democracy, education, public pending, cost-benefit analysis, present value, benefit-cost ration, private sector project evaluation, social discount rate, public expenditure, social insurance, income maintenance, health care market, health insurance, Medicare, Medicaid, health care reform, social security, income redistribution, distribution of income, expenditure incidence, income maintenance, work incentives, earned income tax credit, supplemental security income, unemployment insurance, food stamps, child nutrition, housing assistance, taxation, income distribution, Partial Equilibrium Models, Optimal Commodity Taxation, Optimal Income Taxation, United states revenue system, personal income tax, income, personal taxation, labor supply, saving, Portfolio Composition, corporation tax, State Corporation Taxes, Corporation Tax Reform, deficit finance, Retail Sales Tax, Value-Added Tax, Hall-Rabushka Flat Tax, wealth taxes, multigovernment public finance, property tax, Intergovernmental Grants

Public Finance, 10th edition

Author: David Hyman

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO313

Topics: Public Finance, markets, governments, externalities, government policy, public goods, public choice, cost-benefit analysis, government investments, government subsidies, social security, social insurance, financing government expenditures, government finance, taxation, prices, efficiency, distribution of income, budget balance, government debt, taxation, income taxation, corporate income, consumption tax, sales tax, wealth tax, property tax

Introduction to financial accounting

Author: Mustapha Bojuwon

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: ACC101

Topics: Accounting, cost Accounting, management Accounting, auditing, government Accounting, professional Accounting bodies, bookkeeping, accounting equation, accounting process, Accounting recording process, sales invoice, purchases invoice, credit note, debit note, payment vouchers, book of original entry, journal, subsidiary journal, ledger, trial balance

Financial accounting

Author: ICAN

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: AC202

Topics: business, IASB’s Conceptual Framework, accounting equation, sales, purchases, Double entry bookkeeping, Non-current assets, depreciation, bad debts, doubtful debts, inventory, accruals, prepayments, Control accounts, control account reconciliations, Bank reconciliations, Correction of errors, financial statements, company financial statements, partnership accounts, not for profit accounts, incomplete records, cash flow

Practical Business Forecasting

Author: Michael Evans

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM309

Topics: Business Forecasting, Linear Regression Model, Linear Model, Single-equation Regression Models, Distributed Lags, Dummy Variables, Nonlinear Regressions, Equation Stability, Equation Robustness, Smoothing Data, Time-series Decomposition Model, Linear Trends, Nonlinear Trends, Univariate Time-series Modeling, ARMA Model, Sales Forecasting, Long-term Forecasting, Macroeconomic Forecasting, Macroeconomic Model

Portfolio Analysis

Author: Noah Olaseinde, JN Obi-Aghedo

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM315

Topics: investment, Efficient Market, Random Walk, bond, Financial Statement, Stock Sales, Profitability, Industrial Life Cycle, Earning Growth Analysis, Investment Return, Investment Risk, Security Analysis, common stock, Fixed Income Securities, Bond Valuation, bond Analysis, Preferred Stocks, Convertible Securities

Production and Operations Analysis ,7th edition

Author: Steven Nahmias, Tava Lennon Olsen

School: University of Ibadan

Department: Science and Technology

Course Code: STA341

Topics: Production, Operations AnalysisStrategy, Competition, forecasting, sales, operations planning, linear programming, Inventory Control, Supply Chain Management, Service Operations Management, Queueing Techniques, Push and Pull Production Control Systems, Production Control Systems, Operations Scheduling, Project Scheduling, Facilities Layout, facilities Location, Quality Assurance, Reliability, Maintainability

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