Sales Books
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Operations Research ,10th edition
Author: Hamdy Taha
School: University of Ibadan
Department: Science and Technology
Course Code: STA343
Topics: Operations Research, Operations Research models, linear programming, two-variable linear programming model, modelling, simplex method, sensitivity analysis, artificial starting solution, duality, post-optimal analysis, primal-dual relationships, simplex algorithms, transportation model, assignment mode, network mode, shortest-route problem, Minimal spanning tree algorithm, maximal flow model, critical path model, revised simplex method, revised algorithm, bounded-variables algorithm, parametric linear programming, goal programming, goal programming formulation, goal programming algorithm, integer linear programming, Heuristic programming, greedy heuristic, local search heuristic, metaheuristic, constriant programming, traveling salesperson problem, deterministic dynamic programming, dynamic programming, inventory modelling, probability, probability distribution, decision analysis, games, game theory, probabilistic inventory models, Markov chains, queuing systems, simulation modeling, classical optimization theory, Nonlinear programming algorithms
Introduction to financial accounting 1
Author: Onafowokan OLUYOMBO
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ACC203
Topics: Accountants, Accounting Function, Accounting Information, Source Documents, Subsidiary Books, Sales Day Book, Purchases Day Book, Returns Inwards Day Book, Returns Outwards Day Book, Journal, Single Column Cash Book, Two Column Cash Book, Petty Cash Book, Three Column Cash Book, Double Entry Book-keeping Systems, Trial Balance, Control Accounts, Bank Reconciliations
Author: Charles Horngren, Srikant Datar, Madhav Rajan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ACC313
Topics: Management Accounting, Manager, Cost Volume Profit Analysis, Job Costing, Activity-Based Costing, Activity-Based Management, Master Budget, Responsibility Accounting, Flexible Budgets, Direct-Cost Variances, Management Control, Inventory Costing, Capacity Analysis, Decision Making, Relevant Information, Strategy, Balanced Scorecard, Strategic Profitability Analysis, Pricing Decisions, Cost Management, Cost Allocation, Customer-Profitability Analysis, Sales-Variance Analysis, Cost Allocation, Process Costing, Spoilage, Rework, Scrap, Balanced Scorecard, Inventory Management, Simplified Costing Methods, Capital Budgeting, Cost Analysis, Management Control Systems, Transfer Pricing, Multinational Considerations, Performance Measurement, Compensation, Multinational Considerations
Author: Babatunde Agbi, Mande, AA Lawal Kamaldeen, Ishola Timothy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD301, MKT301
Topics: CONSUMER COOPERATIVE, British Consumer Cooperative Movement, Competitive Market Structure, Monopolistic Market Structure, Capitalist Market, Selling, Financing, Pricing, Salesmanship, Book-Keeping, General Meetings, Committee Meetings
Author: Onyemaechi Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332, ECO824
Topics: Managerial Economics, Economic Analysis, Business Decisions, Theories of Profit, profit, Profit maximization, sales, growth rate, Long-Run Survival, Market Shares, Entry Prevention, Constrained Optimisation, Substitution Method, Lagrangian Multiplier Method, Decision Analysis, Decision Problem, Expected Monetary Value Decision, Market Demand, Market Demand analysis, Demand Functions, Linear Demand Function, Non-Linear Demand Function, Multi-Variate Demand Function, Dynamic Demand Function, Elasticity of Demand, Own-Price Elasticity, Cross-Elasticity, Income-Elasticity, Advertisement-Elasticity, Demand Forecasting, Forecasting Techniques, Production, Cost Analysis, Production Function, Optimal Input Combinations, Break-Even Analysis, Linear Cost Functions, Revenue Functions, Non-Linear Cost Functions, Revenue Functions, Price Determination, Perfect Competition, Monopoly
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Technology ventures ,4th edition
Author: Thomas Byers, Richard Dorf, Andrew Nelson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
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