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Social Change Books

Essentials of Entrepreneurship and Small Business Management, Global Edition

Author: Norman Scarborough, Jeffrey Cornwall

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team

Entrepreneurship ,2nd edition

Author: Heidi Neck, Christopher Neck, Emma Murray

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT208

Topics: Entrepreneurship, practicing Entrepreneurship, Entrepreneurial Mindset, Creating Opportunities, Developing Opportunities, Creating New Opportunities, Recognizing New Opportunities, Design Thinking, Building Business Models, Business Models, Developing Customers, Testing, Experimenting, Developing Networks, Building Teams, Evaluating on Opportunities, Acting on Opportunities, Creating Revenue Models, Planning for Entrepreneurs, planning, Anticipating Failure, Bootstrapping, Crowdfunding, Financing Startups, Financial Statements, stratup Projections, Engaging Customers, Marketing, Social Entrepreneurship

Psychology in Action ,12th edition

Author: Karen Huffman, Katherine Dowdell, Catherine Sanderson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251

Topics: Psychology, Neuroscience, Biological Foundations, Stress, Health Psychology, Sensation, Perception, States of Consciousness, Learning, Memory, Thinking, Language, Intelligence, Life Span Development, Gender, Human Sexuality, Motivation, Emotion, Personality, Psychological Disorders, Therapy, Social Psychology

Business Ethics

Author: Alex Olusemore Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Moral Development, Reasoning, Business Ethics, Ethics, Justice, Business, Business System, Environmentalism, Ethics of Job Discrimination, Corporations, Corporate Governance, Board of Directors, Investment Banks, Securities Analysis, Creditors, Credit Procedures, Activities of Shareholders, Corporate Takeovers, Merger, Acquisitions, Corporate Social Responsibilities

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Entrepreneurs ,2nd edition

Author: Bill Bolton, John Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT310

Topics: Entrepreneurs, entrepreneur, strategy, Classic entrepreneurs, Business entrepreneurs, Internet entrepreneurs, Social entrepreneurs, Artistic entrepreneurs, aesthetic entrepreneurs, enterprise

Elements of Management 1

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS105, FMS106

Topics: Elements of Management, Management Theory, Evolution of Management Theory, Management Functions, Behaviour, Decision-Making, planning, control, organising, communication, directing, leading function, staffing function, recruitment, selection, Employee Training, Employee Development, motivation, forecasting, delegation, Decentralisation of Authority, social responsibility

Strategic Thinking and Problem Solving and Negotiation Skills

Author: Jubril Abdusalam, Prince Izedonmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT411

Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis

Introduction to International Relations Theories and Approaches ,5th edition

Author: Robert Jackson, Georg Sørensen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR122

Topics: International Relations, realism, liberalism, international society, international political economy, Social Constructivism, foreign policy

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

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