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Social Values Books

Introduction to International Relations Theories and Approaches ,5th edition

Author: Robert Jackson, Georg Sørensen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR122

Topics: International Relations, realism, liberalism, international society, international political economy, Social Constructivism, foreign policy

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

China in World Politics

Author: Taiye Makanjuola Shuaibu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR491

Topics: Political reforms, Social change, Cultural revolution, China- Taiwan Relations, South China Sea, East China Sea, Foreign Investment

International Business Environments and Operations ,16th edition

Author: John Daniels, Lee Radebaugh, Daniel Sullivan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR372

Topics: International Business Environments, International Business Operations, Globalization, National environmental differences, culture, governmental system, legal system, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, Global monetary environment, foreign exchange, global debt, equity market, ethics, social responsibility, corporate policy, corporate strategy, internatioal business, International trading mode, foreign production, foreign operations, functional management, global marketinf, global production, supply chains, global accounting, financial management, human resources

Regionalism and Global Economic Integration Europe, Asia and the Americas

Author: William Coleman, Geoffery Underhill

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR372

Topics: Regionalism, Global Economic Integration, Domestic politics, regional economic co-operation, global markets, international political economy of regionalism, Asia-Pacific regionalism, globalization, Subversive liberalism, Market integration, social democratic predicament, global economic integration, corporate identity, European Union technology policy, Regional discipline, global discipline, Export credit insurance

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Introduction to Mass Communication ,10th edition

Author: Stanley Baran

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111, MAC211, MAC311, MAC312, MAC316

Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects

McQuail's Mass Communication Theory ,6th edition

Author: Denis McQuail

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845, MAC113

Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Sociology of Mass Communication

Author: John Babatunde Aremu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation

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