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Soil Fertility Evaluation Books

Integrated Marketing Communication

Author: Alamojuto Mudathir Omotayo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC428

Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation

Human Resources Management

Author: PE Oribabor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA806

Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business to Business Marketing (B2B Sales And Marketing)

Author: Wim Biemans

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Public Policy Analysis

Author: Nwamaka Ibeme

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA810, PAD810

Topics: Public Policy Analysis, Public Policies, Policy Making, policy process, Critical Path Method, Programme Evaluation and Review technique, Delphi Method

Manpower Planning And Administration

Author: Fatima Jummai Akinsanmi, Yemisi Ogunlela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD354

Topics: Manpower Planning, Manpower Administration, Corporate Planning, Manpower Demand, Supply Forecast, Nigeria’s Manpower Planning Experience, Procurement, Employment, Recruitment, Job Evaluation, Compensation Administration, Employee Training, Employee Development, Performance Appraisal, motivation, Communication, Manpower Management, Discipline, Disciplinary Procedure

Geography of Tourism

Author: GO Falde

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM145

Topics: Tourism, Nigeria’s Biodiversity, Seasonality, map, Nigeria’s Location, Nigerian climate, Nigeria Vegetation, Site Evaluation, seasonality, festival season

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