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Strategy Books

Development Economics

Author: Amaka METU

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO714

Topics: Development Economics, Economic Growth, economic Development, Development, Underdevelopment, Sustainable Development, Structural Growth Theory, International-Dependence Theory, Neoclassical Growth Model, Endogenous Growth Model, Balanced Growth Strategy, Unbalanced Growth Strategy, Import Substitution, Export-Led Promotion Strategy, Capital Formation, Foreign Trade, economic development strategies

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Projects, 9th edition

Author: Prasanna Chandra

School: Alex Ekwueme Federal University, Ndufu-Alike

Department: Administration, Social and Management science

Course Code: ECO316

Topics: Project evaluation, capital investments, capital budgeting, decision making, project analysis, strategy, resource allocation, portfolio strategy, business level strategies, strategic planning capital budgeting, corporate appraisal, market surveyor, demand analysis, marketing plan, technical analysis, product mix, plant capacity, financial estimates, cost of production, profitability projections, projected cash flow statement, projected balance sheet, multi-year projections, time value of money, investment criteria, Net present value, benefit cost ratio, profitability index, payback period, project cash flows, cash flow illustrations, cost of capital, cost of debt, cost of equity, weighted average cost of capital, weighted marginal cost of capital, flotation cost, project risk analysis, sensitivity analysis, scenario analysis, break-even analysis, Hiller model, simulation analysis, decision tree analysis, managing risk, portfolio theory, capital budgeting, optimal timing, inflation, social cost benefit analysis, income distribution impact, linear programming model, integer linear programming model, goal programming model, managerial intuition, managerial judgement, reverse financial engineering, group process, capital structure, equity capital preference capital, debentures, term loans, project financing structure, financial closure, financial institutions, venture capital, private equity, infrastructure projects, public-private partnership, corporate governance, project management, project planning, project control project risk, time estimation, PERT Model, CPM Model, network cost system, project review, abandonment analysis, agency problem

Microeconomics, 7th edition

Author: Glenn Hubbard, Anthony Patrick O'Brien

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Business Policy 1

Author: IT Oladele

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM403

Topics: Business Startegy, Business Policy, Environmental Analysis, Company Strategy, Strategy Implementation, Strategic Management, Financial Policy

Microeconomics

Author: Robert Pindyck, Daniel Rubinfeld

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics

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