Strategy Books
Concepts of Prevention and Control of disease
Author: HA Ameen
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: EPIDEMIOLOGY AND COMMUNITY HEALTH500
Topics: Leavell’s Levels of Prevention, prevention, Primordial prevention, Health promotion, Population strategy, High -risk strategy, Secondary prevention, diagnosis, treatment, Tertiary prevention, Disability limitation, Impairment, disability, Handicap, Rehabilitation, Control, Disease Elimination, Disease Eradication, Surveillance, infectious disease, Communicable disease, non communicable disease
Financial Management ,11th edition
Author: IM Pandey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN209
Topics: Finance Function, Financial Manager’s Role, Financial Goal, Profit Maximization, Wealth Maximization, value, future value, present value, capital recovery, Multi-period Compounding, Two-Stage Growth, bond, shares, risk, return, portfolio theory, assets pricing models, Portfolio Return, Fama-French Three-factor Model, Arbitrage Pricing Theory, Capital Asset Pricing Model, Beta Estimation, Capital Budgeting Decisions, Cost of Capital, cash flow, Investment Decisions, Investment Timing, risk analysis, capital budgeting, real options, investment strategy, Financial Leverage, operating leverage, capital structure, valuation, financing, dividend theory, Dividend policy, capital market efficiency, long-term finance, shares, debentures, term loans, Convertible Debentures, Warrants, asset-based financing, lease, hire purchase, project financing, venture capital financing, financial statements, FINANCIAL STATEMENT ANALYSIS, Financial Planning, Financial strategy, Working Capital, Inventory Management, Cash Management, Working Capital finance, Corporate Restructuring, mergers, Acquisitions, INTERNATIONAL FINANCIAL MANAGEMENT, shareholder value, corporate governance
Author: CJ Okeke, EA Adegbola, SO Israel-Cookey, Temi Olajide-Arise, Remi Awolowo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS726
Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Interest Rates, Free Market Economy
Author: CLEMENT OKEKE, EA ADEGBOLA, SO ISRAEL – COOKEY
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS847
Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Exchange Rates
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Author: Caroline Aturu-Aghedo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT329
Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation
Contemporary Strategic Studies
Author: Terhemba Nom Ambe-Uva
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR322
Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis
Technology ventures ,4th edition
Author: Thomas Byers, Richard Dorf, Andrew Nelson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
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