Strategy Books
The mind of the strategist the art of Japanese business
Author: Kenichi Ohmae
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR322
Topics: Japanese business, Routes to Strategic Advantage, Pursuing Aggressive Initiatives, Strategic Vision, Strategic Triangle, Customer-Based Strategies, Corporate-Based Strategies, Competitor-Based Strategies, Corporate Strategy, Building Successful Strategies, Modern Strategic Realities, Strategic Realities
International Business Environments and Operations ,16th edition
Author: John Daniels, Lee Radebaugh, Daniel Sullivan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR372
Topics: International Business Environments, International Business Operations, Globalization, National environmental differences, culture, governmental system, legal system, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, Global monetary environment, foreign exchange, global debt, equity market, ethics, social responsibility, corporate policy, corporate strategy, internatioal business, International trading mode, foreign production, foreign operations, functional management, global marketinf, global production, supply chains, global accounting, financial management, human resources
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Media Station Management and Operation
Author: Onagwa Godfrey Ife
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC333
Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication
Production and Operations Management
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA801
Topics: Production, Operations Management, Operations Strategy, Production Systems, Job Design, Management of Technology, Site Selection, Supply-Chain Management, Inventory Management, Aggregate Planning, Linear Programming
The Business Environment ,8th edition
Author: Ian Worthington, Chris Britton, Ed Thompson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA817
Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment
Decision Support for Global Enterprises
Author: Uday Kulkarni, Daniel Power, Ramesh Sharda
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies
International Business Environments and Operations ,16th edition
Author: John Daniels, Lee Radebaugh, Daniel Sullivan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF845
Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
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