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Tropical Soil Research Books

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Legal Methods 2

Author: Pius Imiera

School: National Open University of Nigeria

Department: Law

Course Code: JIL111

Topics: Legal Methods, sources of law, legal research, English Legal system

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Reward Management ,Revised 5th edition

Author: Michael Armstrong, Helen Murlis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions

Tourism Marketing

Author: GO Falade

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM144

Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills

Logic & Methods of Political Inquiry

Author: Surajudeen Oladosu Dasiru

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL312

Topics: Logic, social science logic, Logical Thinking, Critical Thinking, Understanding Political Inquiry, Analyzing Political Inquiry, Political Inquiry predictions, Political Inquiry logic, Research Paradigms, Data Generation techniques, Questionnaire Method, Interview Method

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

Principle of Agricultural Extension

Author: JO Okunlola

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM201

Topics: Agricultural Extension, formal education, Research Extension Farmers Linkage, Rural Community

Standing on Principles Collected Essays

Author: Tom Beauchamp

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: codes, declarations, human subjects research ethical guidance, principlism, informed consent, health care ethics, biomedical ethics, morality

Doing Conversation Analysis

Author: Paul ten Have

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG352

Topics: Conversation Analysis, discursive psychology, linguistics, producing data, research design, naturalism, Sampling issues, Existing recordings, Making field recordings, Transcribing Talk-in-Interaction, Overlapped speech, Overlapped sounds, Analysing Data

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