Tropical Soil Research Books
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Author: Pius Imiera
School: National Open University of Nigeria
Department: Law
Course Code: JIL111
Topics: Legal Methods, sources of law, legal research, English Legal system
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Reward Management ,Revised 5th edition
Author: Michael Armstrong, Helen Murlis
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855
Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions
Author: GO Falade
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM144
Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills
Logic & Methods of Political Inquiry
Author: Surajudeen Oladosu Dasiru
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL312
Topics: Logic, social science logic, Logical Thinking, Critical Thinking, Understanding Political Inquiry, Analyzing Political Inquiry, Political Inquiry predictions, Political Inquiry logic, Research Paradigms, Data Generation techniques, Questionnaire Method, Interview Method
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
Principle of Agricultural Extension
Author: JO Okunlola
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM201
Topics: Agricultural Extension, formal education, Research Extension Farmers Linkage, Rural Community
Standing on Principles Collected Essays
Author: Tom Beauchamp
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: codes, declarations, human subjects research ethical guidance, principlism, informed consent, health care ethics, biomedical ethics, morality
Author: Paul ten Have
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG352
Topics: Conversation Analysis, discursive psychology, linguistics, producing data, research design, naturalism, Sampling issues, Existing recordings, Making field recordings, Transcribing Talk-in-Interaction, Overlapped speech, Overlapped sounds, Analysing Data
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology