Books related to Introduction to Entrepreneurship Studies study questions and answers by Plato modified and reviewed
Introduction to Entrepreneurship Studies textbook [Chapter 1-16]
Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo
School: University of Ilorin
Department: General studies
Course Code: GSE202
Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation
Entrepreneurship and Innovation
Author: May Ifeoma Nwoye
School: National Open University of Nigeria
Department: General studies
Course Code: GST204
Topics: Development Entrepreneurship, Development Intrapreneurship, Entrepreneurship Culture, Nigerian Entrepreneurial Environment, Business External Environment, Creativity, Intellectual Rights, Intellectual Properties, Copyright Laws, Intellectual Property, Technological Entrepreneurship, Technological Environment, Technological Business, Management, Innovation, Change Management, Family Business, Succession Planning, Women Entrepreneurship, Women Entrepreneurial Practice, Social Entrepreneurship, Social Entrepreneurship Enhancement Factors, Business Opportunity Evaluation
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Social entrepreneurship
Author: Is-Haq Funsho Abdul
School: University of Ilorin
Department: General studies
Course Code: GSE202
Topics: social entrepreneur, Social entrepreneurship
Contemporary Entrepreneurship Development summary
Author: ECWA Students UNILORIN
School: University of Ilorin
Department: General studies
Course Code: GSE301
Topics: scope of business, nature of business, Entrepreneurship, small business management, Nigerian business environment, feasibility study, report writing, business planning, business control, human resource management, sources of finance, workshop practice for entrepreneurs
Business development & management summary
Author: Onah Godwin
School: University of Nigeria, Nsukka
Department: General studies
Course Code: CEDR341, CEDR342
Topics: Business development, management, work managers, Decision Making, business organizational structure, Organization, Organizational Structure, Organogram, Organizational Chart, business ownership, franchising, sole proprietorship, partnership business, Limited Liability Company, Mergers, social responsibility, creativity, innovation, employment, Creative Entrepreneur, sustainable business, Corporate social responsibility, operating environment, entrepreneurship, credit management, sustainable entrepreneurship development, working capital management, working capital, Cash operating cycle, venture creation, venture growth, business growth, personnel management, cooperative formation, management, sustainability, Cooperatives, E-business, commerce, leadership, Time Management, consumer satisfaction, consumer retention
Sociology of Entrepreneurship
Author: Lawal Kamaldeen
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT301
Topics: Sociology of Entrepreneurship, Entrepreneurship, Entrepreneurship Theories, Development of Entrepreneurship, Sociology of Entrepreneur, Entrepreneurial Personality, Resource Based Entrepreneurship Theory, Development of Entrepreneur
Innovation and entrepreneurship
Author: Peter Drucker
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Innovation, entrepreneurship, SYSTEMATIC ENTREPRENEURSHIP, PURPOSEFUL INNOVATION, SEVEN SOURCES FOR INNOVATIVE OPPORTUNITY, THE BRIGHT IDEA, PRINCIPLES OF INNOVATION, ENTREPRENEURIAL MANAGEMENT, ENTREPRENEURIAL BUSINESS, THE NEW VENTURE, PRACTICE OF ENTREPRENEURSHIP, ENTREPRENEURIAL STRATEGIES, ECOLOGICAL NICHES, CHANGING VALUES
Introduction to entrepreneurship 3 lecture notes
Author: Remi Famiwole
School: Federal University, Oye-Ekiti
Department: General studies
Course Code: GST105
Topics: entrepreneurship, entrepreneurial theories, creative thinking, risk bearing, business enterprise, marketing, innovation, management, planning, control, creativity, business ownership, sole trader, sole proprietorship, partnership, limited liability company, business idea, business procedure, venture growth
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Business Creation and Growth
Author: May Ifeoma Nwoye
School: National Open University of Nigeria
Department: General studies
Course Code: GST302
Topics: Business Planning Process, Value Creation, Opportunity Search, Opportunity Identification, Opportunity, Mergers, Acquisition, Sources of Funds, Marketing, Marketing Mix, Modern Marketing Tools, Small Business Marketing, Big Business Marketing, Ethics, Social Responsibility
Agricultural Marketing and Price
Author: James Olukosi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA304
Topics: Agricultural Marketing, marketing agencies, market organizations, market expansion, Market Structure Analysis, market conduct, market performance, marketing margins, marketing costs, marketing efficiency, Marketing Boards, Cooperative Organizations, Government Regulations, Government subsidies, credit schemes, Nigerian Agric Insurance company, commodity marketing, food grains marketing, seed cotton marketing, livestock marketing, livestock production marketing, demand, supply, agricultural prices, price fluctuations, empirical price analysis, international trade, free trade, Commodity Exchange Market, international market
Agricultural marketing and Cooperatives
Author: PB Imoudu
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM716
Topics: Agricultural marketing, agricultural Cooperatives, agricultural Marketing Sub-Systems, laws of demand, laws of supply, breakeven analysis, pricing, pricing decisions, Commodity Marketing, Cooperative Enterprises, Marketing functions, Pricing strategy, Lifetime pricing, Grain Marketing, Livestock marketing, meat marketing, Poultry marketing, eggs marketing, fresh milk marketing
Marketing ,13th edition
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process