Books related to Introduction to business
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Marketing Management
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Basic Marketing ,18th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing
Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated
Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Marketing ,13th edition
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer
Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Small Scale Business Management
Author: KAA Lawal, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT303
Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
Financial Management
Author: C Paramasivan, T Subramanian
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN303
Topics: Financial Management, Profit maximization, Wealth maximization, Financial Management, Finance Manager, Financial Statement Analysis, Funds Flow Statement, Cash Flow Statement, Ratio Analysis, Sources of Finance, Equity Shares, Preference Shares, Deferred Shares, No Par Shares, Creditorship securities, Internal Finance, Loan Financing, Capitalization, Capital, capital structure, Optimum Capital Structure, Capital Structure Theories, Cost of Capital, Dividend Decision, Dividend Policy, Capital Budgeting, Working Capital, Inventory Management, Cash Management, Receivable Management, Lease Financing, Venture Capital, Factoring, Foreign Direct Investment, Merchant Banking, Credit Rating, Mutual Funds, Financial System, Industrial Finance Corporation of India, Industrial Credit and Investment Corporation of India, Industrial Development Bank of India, Industrial Reconstruction Bank of India, State Finance Corporation, Export Import Bank, National Bank for Agricultural and Rural Development, Financial Markets, Share Market Terminology
Business Finance
Author: Muideen Adejare Isiaka
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO315
Topics: Business Finance, Finance, Business, Financial Management, Financial Managers, Investment, Financing, Liquidity, Financial Market, Profit Maximisation, Profit, Satisficing, Business Enterprise, Organisation, Sole Trader, Partnership, Company, Business in Nigeria, Company Incorporation, Foreign Investment Authorizations, Approvals, Uses of Finance, Nigeria, Finance Assets, Equities, Capital Market, Investment, Regulatory Authorities in the Capital Market, Securities, Exchange Commission, Central Securities and Clearing System, CSCS, Nigerian Stock Exchange, NSE, Central Securities and Clearing System, CSCS, New Issue Market, Initial Public Offering, IPO, Financial Analysis, Financial Statement Analysis, Financial Health of a Business, Efficiency, Profitability Ratio, Short Term Solvency, Liquidity Ratios, Investors, Shareholders’ Ratios, Compounding Interest, Compounding, Discounting, Value of Annuity, Capital Budgeting, Corporate Plan, Capital Expenditure, Investment Appraisal, Cash Flow, Methods, Cost of Capital, Cost of Debt, Cost of Equity, Leverage, Capital Structure, Dividend Policy
Introduction to Entrepreneurship Studies textbook [Chapter 1-16]
Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo
School: University of Ilorin
Department: General studies
Course Code: GSE202
Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation
Fundamentals of Marketing
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing