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Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

Sales Force Management ,12th Edition

Author: Mark Johnston, Greg Marshall

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force Management, selling, buying, sales effort, sales Management, Salesperson Performance, sales program, Salesperson, Sales Force Recruitment, Sales Force Selection, Sales Training, Salesperson Compensation, Salesperson Incentives, Cost Analysis, Salesperson Performance

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Distribution and Sales Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Distribution, Sales Management, Personal Selling, Sales Force Management, Sales Management, salesmen, Sales Force Organization, Sales Personnel, Sales Techniques, Motivating Sales Personnel, Sales Meetings, Sales Contests, Sales Effort, Sales Budget, Sales Quotas, Sales Analysis, sales Control, sales

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

Consumer Behaviour

Author: EO Imouokhome

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT303

Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making

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