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Integrated Marketing Communication

Author: Alamojuto Mudathir Omotayo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC428

Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation

Economics & Social Issues in Advert & PR

Author: MAC427

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC427

Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

International Advertising and Propaganda

Author: Chika Asogwo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC424

Topics: International Advertising, Propaganda, Global Advertising, Advertising, Advertising Dimension

Book Publishing and the Law

Author: John Danladi Galadima

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC423

Topics: Book Publishing, Book Publishing Houses, Book Publishing Professionals, Book Editing, Book Design, book Layout, Book Indexing, book Production, Book Publishing Agreement, Copyright Law, ISBN Requirement, Law of Defamation, Law of Privacy, Law of Contempt, Official Secret Act, Sedition

Advance Newspaper Magazine Production

Author: Venatus Nosike Agbanu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC421

Topics: Newspaper Production, Magazine Production, Newspapers, Mission Statement, Editorial Policy, House Style, Editorials, Newsroom Personnel, Gate-Keeping, Page Make-Up, printing process

Sociology of Mass Communication

Author: John Babatunde Aremu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation

Mass media in a changing world history, industry, controversy ,2nd edition

Author: George Rodman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics

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