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Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
Public Relations Writing Form & Style ,8th edition
Author: Doug Newsom, Jim Haynes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication
International Advertising and Propaganda
Author: Chika Asogwo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC424
Topics: International Advertising, Propaganda, Global Advertising, Advertising, Advertising Dimension
Author: John Danladi Galadima
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC423
Topics: Book Publishing, Book Publishing Houses, Book Publishing Professionals, Book Editing, Book Design, book Layout, Book Indexing, book Production, Book Publishing Agreement, Copyright Law, ISBN Requirement, Law of Defamation, Law of Privacy, Law of Contempt, Official Secret Act, Sedition
Advance Newspaper Magazine Production
Author: Venatus Nosike Agbanu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC421
Topics: Newspaper Production, Magazine Production, Newspapers, Mission Statement, Editorial Policy, House Style, Editorials, Newsroom Personnel, Gate-Keeping, Page Make-Up, printing process
Sociology of Mass Communication
Author: John Babatunde Aremu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation
Mass media in a changing world history, industry, controversy ,2nd edition
Author: George Rodman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics
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