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Data Analysis in Mass Communication

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC413

Topics: Data Analysis, Mass Communication, Analyzing Case Study, qualitative data analysis, Quantitative data Analysis, Frequency Distribution Tables, Survey Data Analysis, content analysis, Analyzing Experimental Data, Measures of Central Tendency, Measures of Dispersion, Significance Testing

Media Management

Author: Nwafor Kenneth Adibe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC412

Topics: Media Management, Media Manager, Management Theories, Media Organisation, Media Organisational Structures, Media Ownership, media Control

Media Law and Ethics

Author: Lateef Adelakun

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC411

Topics: Media Law, media Ethics, Mass Media Roles, Nigerian Legal System, Nigerian Constitution, Media Regulation, Press Freedom, state security, media laws, defamation, sedition, privacy, copyright, new media, Contempt of Court

Radio TV Programming

Author: Chidinma Onwubere

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC343

Topics: Radio Programming, Television Programming, Station Format, Scripting, scriptwriter, Radio TV Script format, Talk Programmes, Interview Programmes, documentary, producing drama, News gathering, news writing, News alignment, Radio Broadcasting, Television Broadcasting, Broadcast Station Format

Developmental Communication & Broadcasting

Author: Olusola Oyero

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC341

Topics: Developmental Communication, Developmental Broadcasting, Development Journalism, Community Development, Advocacy Journalism, Development Communication Related Theories, Diffusion of Innovation Theory, ACADA Model, P-Process Model

International Public Relation

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities

Excellent public relations and effective organizations a study of communication management in three countries

Author: Larissa Grunig, James Grunig, David Dozier

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: public relations, effective organizations, Communication Management, Communicator Roles, Communication Function

Media Station Management and Operation

Author: Onagwa Godfrey Ife

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC333

Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment

Advertising Copy and Layout

Author: Agbana Olubunmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC332

Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

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