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Data Analysis in Mass Communication
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Data Analysis, Mass Communication, Analyzing Case Study, qualitative data analysis, Quantitative data Analysis, Frequency Distribution Tables, Survey Data Analysis, content analysis, Analyzing Experimental Data, Measures of Central Tendency, Measures of Dispersion, Significance Testing
Author: Nwafor Kenneth Adibe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC412
Topics: Media Management, Media Manager, Management Theories, Media Organisation, Media Organisational Structures, Media Ownership, media Control
Author: Lateef Adelakun
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC411
Topics: Media Law, media Ethics, Mass Media Roles, Nigerian Legal System, Nigerian Constitution, Media Regulation, Press Freedom, state security, media laws, defamation, sedition, privacy, copyright, new media, Contempt of Court
Author: Chidinma Onwubere
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC343
Topics: Radio Programming, Television Programming, Station Format, Scripting, scriptwriter, Radio TV Script format, Talk Programmes, Interview Programmes, documentary, producing drama, News gathering, news writing, News alignment, Radio Broadcasting, Television Broadcasting, Broadcast Station Format
Developmental Communication & Broadcasting
Author: Olusola Oyero
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC341
Topics: Developmental Communication, Developmental Broadcasting, Development Journalism, Community Development, Advocacy Journalism, Development Communication Related Theories, Diffusion of Innovation Theory, ACADA Model, P-Process Model
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities
Author: Larissa Grunig, James Grunig, David Dozier
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: public relations, effective organizations, Communication Management, Communicator Roles, Communication Function
Media Station Management and Operation
Author: Onagwa Godfrey Ife
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC333
Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment
Author: Agbana Olubunmi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC332
Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
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