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Advertising Campaign Planning & Execution
Author: Jonathan Aliede
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising
The Focal Encyclopedia of Photography ,4th edition
Author: Michael Peres
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC323
Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Author: Peter Iorper Ugondo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism
Author: Ademuyiwa Simbiat
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC323
Topics: Photojournalism, Photography, Professional photographers, Photo Editing, photo-journalist, Photo-Journalism, Adobe Photo Shop, Photography tools
Mass Communication & National Development
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC316
Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing
Issues in Mass Media in Nigeria
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC314
Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism
The English Studies Book ,2nd edition
Author: Rob Pope
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC313
Topics: English Studies, Slave narratives, science fiction, romance, News stories, novel histories, Drama, scripts, transcripts, monologue, dialogue, Intertextual clusters
Critical Writing and Reviewing
Author: MAC313
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC313
Topics: Critical Writing, critical Reviewing, Criticism, Critical Thinking, Reviewing Books, Reviewing Stage Play, Reviewing Drama, Reviewing Music, Reviewing Television, Reviewing Motion Pictures
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312
Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution
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