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Excellent public relations and effective organizations a study of communication management in three countries

Author: Larissa Grunig, James Grunig, David Dozier

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: public relations, effective organizations, Communication Management, Communicator Roles, Communication Function

Media Station Management and Operation

Author: Onagwa Godfrey Ife

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC333

Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment

Advertising Copy and Layout

Author: Agbana Olubunmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC332

Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Advertising Campaign Planning & Execution

Author: Jonathan Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising

The Focal Encyclopedia of Photography ,4th edition

Author: Michael Peres

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Photojournalism

Author: Ademuyiwa Simbiat

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photojournalism, Photography, Professional photographers, Photo Editing, photo-journalist, Photo-Journalism, Adobe Photo Shop, Photography tools

Mass Communication & National Development

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC316

Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing

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