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Advertising Campaign Planning & Execution

Author: Jonathan Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising

The Focal Encyclopedia of Photography ,4th edition

Author: Michael Peres

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Photojournalism

Author: Ademuyiwa Simbiat

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photojournalism, Photography, Professional photographers, Photo Editing, photo-journalist, Photo-Journalism, Adobe Photo Shop, Photography tools

Mass Communication & National Development

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC316

Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing

Issues in Mass Media in Nigeria

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC314

Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism

The English Studies Book ,2nd edition

Author: Rob Pope

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC313

Topics: English Studies, Slave narratives, science fiction, romance, News stories, novel histories, Drama, scripts, transcripts, monologue, dialogue, Intertextual clusters

Critical Writing and Reviewing

Author: MAC313

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC313

Topics: Critical Writing, critical Reviewing, Criticism, Critical Thinking, Reviewing Books, Reviewing Stage Play, Reviewing Drama, Reviewing Music, Reviewing Television, Reviewing Motion Pictures

Newspaper Production

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312

Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution

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