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Author: Lawal Kamaldeen
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT301
Topics: Sociology of Entrepreneurship, Entrepreneurship, Entrepreneurship Theories, Development of Entrepreneurship, Sociology of Entrepreneur, Entrepreneurial Personality, Resource Based Entrepreneurship Theory, Development of Entrepreneur
Entrepreneurship ,10th edition
Author: Robert Hisrich, Michael Peters, Dean Shepherd
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT301, ENT424
Topics: Entrepreneurial Mind-Set, Entrepreneurship, Corporate Entrepreneurship, Creativity, Business Idea, business plan, marketing plan, organizational plan, financial plan, sources of capital, informal risk capital, venture capital, going public
Psychology The Science of Mind and Behaviour ,8th edition
Author: Richard Gross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT251
Topics: nervous system, Psychology, sensory processes, parapsychology, States of consciousness, bodily rhythms, addictive behavior, motivation, emotion, learning, conditioning, health psychology, attention, cognitive psychology, Pattern recognition, perception, perceptual abilities, memory, forgetting, language thought, Language acquisition, Problem-solving, decision-making, artificial intelligence, cognition, social psychology, attribution, attitudes, attitude change, prejudice, discrimination, conformity, group influence, obedience, interpersonal relationships, aggression, antisocial behavior, Altruism, prosocial behaviour, developmental psychology, early experience, social development, self concept, cognitive development, moral development, gender development, adolescence, adulthood, old age, exceptional development, individual differences, intelligence, personality, psychological abnormality, psychopathology, treatments, therapies, criminological psychology, free will, determinism, reductionism, nature, nurture
Biographical Studies of Entrepreneurial Thinkers and Giants
Author: Lawal Kamaldeen, Itunuoluwa Adeoye
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT208
Topics: Nigerian Indigenous Entrepreneurial Giants, Entrepreneurial Thinkers, Entrepreneurial Giants, World Class Entrepreneurs
Author: Sheu Abdullahi Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT207, BFN203
Topics: Financial Literacy, Venture Creation, investment, investing wisely, diversification, capital market, Investment Portfolio, debt, Venture Capital, creating wealth, Intellectual Property, Royalties, Financial Market Instruments, Capital Gains, Continuous Cash Flows, Building Personal Cash Flows, savings, Personal Financial Planning, Savings Account, Contingency Fund, Insurance, Risk Hedging
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Entrepreneurship and Change Management
Author: John Aliu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT204
Topics: Entrepreneurship, Change Management, Business Expansion, Corporate outlook in Nigeria, effective change, Transformational leadership, organizational effectiveness, Teamwork, Team Building, Quality Gurus, Quality Improvement, Management of change, Resistance to Change, Business Plan, Business Growth
Introduction to Entrepreneurial Financing
Author: Ibrahim Idrisu, Olakunbi Lawal
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT203, ENT705
Topics: Entrepreneurial Financing, Small Scale Enterprises, Medium Scale Enterprises, Private Equity, venture capital, Financing constraints, Entrepreneurial Process, Sources of entrepreneurial opportunities, entrepreneurial opportunities, Entrepreneurial Development, Sources of finance, Entrepreneurial Theories
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