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Sociology of Entrepreneurship

Author: Lawal Kamaldeen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT301

Topics: Sociology of Entrepreneurship, Entrepreneurship, Entrepreneurship Theories, Development of Entrepreneurship, Sociology of Entrepreneur, Entrepreneurial Personality, Resource Based Entrepreneurship Theory, Development of Entrepreneur

Entrepreneurship ,10th edition

Author: Robert Hisrich, Michael Peters, Dean Shepherd

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT301, ENT424

Topics: Entrepreneurial Mind-Set, Entrepreneurship, Corporate Entrepreneurship, Creativity, Business Idea, business plan, marketing plan, organizational plan, financial plan, sources of capital, informal risk capital, venture capital, going public

Psychology The Science of Mind and Behaviour ,8th edition

Author: Richard Gross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251

Topics: nervous system, Psychology, sensory processes, parapsychology, States of consciousness, bodily rhythms, addictive behavior, motivation, emotion, learning, conditioning, health psychology, attention, cognitive psychology, Pattern recognition, perception, perceptual abilities, memory, forgetting, language thought, Language acquisition, Problem-solving, decision-making, artificial intelligence, cognition, social psychology, attribution, attitudes, attitude change, prejudice, discrimination, conformity, group influence, obedience, interpersonal relationships, aggression, antisocial behavior, Altruism, prosocial behaviour, developmental psychology, early experience, social development, self concept, cognitive development, moral development, gender development, adolescence, adulthood, old age, exceptional development, individual differences, intelligence, personality, psychological abnormality, psychopathology, treatments, therapies, criminological psychology, free will, determinism, reductionism, nature, nurture

Biographical Studies of Entrepreneurial Thinkers and Giants

Author: Lawal Kamaldeen, Itunuoluwa Adeoye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT208

Topics: Nigerian Indigenous Entrepreneurial Giants, Entrepreneurial Thinkers, Entrepreneurial Giants, World Class Entrepreneurs

Basic Financial Literacy

Author: Sheu Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT207, BFN203

Topics: Financial Literacy, Venture Creation, investment, investing wisely, diversification, capital market, Investment Portfolio, debt, Venture Capital, creating wealth, Intellectual Property, Royalties, Financial Market Instruments, Capital Gains, Continuous Cash Flows, Building Personal Cash Flows, savings, Personal Financial Planning, Savings Account, Contingency Fund, Insurance, Risk Hedging

Customers Relationship Management

Author: Aturu–Aghedo, Sufian Jelili

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT206, MKT206

Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Entrepreneurship and Change Management

Author: John Aliu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT204

Topics: Entrepreneurship, Change Management, Business Expansion, Corporate outlook in Nigeria, effective change, Transformational leadership, organizational effectiveness, Teamwork, Team Building, Quality Gurus, Quality Improvement, Management of change, Resistance to Change, Business Plan, Business Growth

Introduction to Entrepreneurial Financing

Author: Ibrahim Idrisu, Olakunbi Lawal

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT203, ENT705

Topics: Entrepreneurial Financing, Small Scale Enterprises, Medium Scale Enterprises, Private Equity, venture capital, Financing constraints, Entrepreneurial Process, Sources of entrepreneurial opportunities, entrepreneurial opportunities, Entrepreneurial Development, Sources of finance, Entrepreneurial Theories

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