Download books, solution manuals and study materials
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Entrepreneurship and Change Management
Author: John Aliu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT204
Topics: Entrepreneurship, Change Management, Business Expansion, Corporate outlook in Nigeria, effective change, Transformational leadership, organizational effectiveness, Teamwork, Team Building, Quality Gurus, Quality Improvement, Management of change, Resistance to Change, Business Plan, Business Growth
Introduction to Entrepreneurial Financing
Author: Ibrahim Idrisu, Olakunbi Lawal
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT203, ENT705
Topics: Entrepreneurial Financing, Small Scale Enterprises, Medium Scale Enterprises, Private Equity, venture capital, Financing constraints, Entrepreneurial Process, Sources of entrepreneurial opportunities, entrepreneurial opportunities, Entrepreneurial Development, Sources of finance, Entrepreneurial Theories
Introduction to Entrepreneurial Ventures
Author: Cletus Akenbor
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT202
Topics: Entrepreneurial Ventures, Business Ownership, Organization, Management, Marketing Function, Production Function, Finance, Accounting Function, Human Resource Function, government, business, International Business, Social Goods, Social Networks, Non-governmental Organizations, Non-profit Organization
Micro-Credit Policies and Institutions
Author: Oluwagbohunmi Ogunbona
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT201
Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects
Introduction to Social Psychology
Author: Gloria Karuri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT251, PAD251
Topics: Social Psychology, Impression Formation, Social Influence, Impression Management, attribution Process, Theories of Attribution, conformity, compliance, obedience, attitudes, persuasion, prejudice, stereotypes, persuasion, Aggression, Interpersonal Attraction, Theories of Aggression, Reducing Aggression, Pro-social Behavior, Interpersonal Attraction
Author: Onyinyechi Josephine
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT225
Topics: Small Business Finance, Small Business, Nigerian Financial System, Nigerian Money Market, Nigerian Capital Market, Nigerian Securities and Exchange Commission, central bank of Nigeria, Types of Finance, financing small business, Business Plans, Analysis of Market Opportunities, Failure of Small Business, Success of Small Business, Roles of Small Business in Economic Development
Author: Alex Olusemore Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Moral Development, Reasoning, Business Ethics, Ethics, Justice, Business, Business System, Environmentalism, Ethics of Job Discrimination, Corporations, Corporate Governance, Board of Directors, Investment Banks, Securities Analysis, Creditors, Credit Procedures, Activities of Shareholders, Corporate Takeovers, Merger, Acquisitions, Corporate Social Responsibilities
Business ethics concepts and cases ,7th edition
Author: Manuel Velasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology