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Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Entrepreneurship and Change Management

Author: John Aliu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT204

Topics: Entrepreneurship, Change Management, Business Expansion, Corporate outlook in Nigeria, effective change, Transformational leadership, organizational effectiveness, Teamwork, Team Building, Quality Gurus, Quality Improvement, Management of change, Resistance to Change, Business Plan, Business Growth

Introduction to Entrepreneurial Financing

Author: Ibrahim Idrisu, Olakunbi Lawal

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT203, ENT705

Topics: Entrepreneurial Financing, Small Scale Enterprises, Medium Scale Enterprises, Private Equity, venture capital, Financing constraints, Entrepreneurial Process, Sources of entrepreneurial opportunities, entrepreneurial opportunities, Entrepreneurial Development, Sources of finance, Entrepreneurial Theories

Introduction to Entrepreneurial Ventures

Author: Cletus Akenbor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT202

Topics: Entrepreneurial Ventures, Business Ownership, Organization, Management, Marketing Function, Production Function, Finance, Accounting Function, Human Resource Function, government, business, International Business, Social Goods, Social Networks, Non-governmental Organizations, Non-profit Organization

Micro-Credit Policies and Institutions

Author: Oluwagbohunmi Ogunbona

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT201

Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects

Introduction to Social Psychology

Author: Gloria Karuri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251, PAD251

Topics: Social Psychology, Impression Formation, Social Influence, Impression Management, attribution Process, Theories of Attribution, conformity, compliance, obedience, attitudes, persuasion, prejudice, stereotypes, persuasion, Aggression, Interpersonal Attraction, Theories of Aggression, Reducing Aggression, Pro-social Behavior, Interpersonal Attraction

Small Business Finance

Author: Onyinyechi Josephine

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT225

Topics: Small Business Finance, Small Business, Nigerian Financial System, Nigerian Money Market, Nigerian Capital Market, Nigerian Securities and Exchange Commission, central bank of Nigeria, Types of Finance, financing small business, Business Plans, Analysis of Market Opportunities, Failure of Small Business, Success of Small Business, Roles of Small Business in Economic Development

Business Ethics

Author: Alex Olusemore Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Moral Development, Reasoning, Business Ethics, Ethics, Justice, Business, Business System, Environmentalism, Ethics of Job Discrimination, Corporations, Corporate Governance, Board of Directors, Investment Banks, Securities Analysis, Creditors, Credit Procedures, Activities of Shareholders, Corporate Takeovers, Merger, Acquisitions, Corporate Social Responsibilities

Business ethics concepts and cases ,7th edition

Author: Manuel Velasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics

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